Today we woke up to discover the Step 180 had been designated “Cupboard stairs” and blown up all over Imgur, Reddit, 9gag and more with hundreds of thousands of views.

This morning our mother got an email from a friend with a link to a post that was on the front page of Reddit. It was a GIF we had made at the beginning of the year of the Step 180 cabinet step stool being deployed in black and white with the title “Cupboard stairs”. How did it it become one of the most popular videos on the Internet today? It was a mystery. All we knew was that hundreds of thousands of people were seeing our invention, tens of thousands liked it (39.5k upvotes as we’re writing this)…and a few hundred curmudgeons were, as always, not “getting it” in the comments section.

Cool Stool from r/interestingasfuck

Now, as we said, we didn’t know how someone had come across the video and how it had come to be on Reddit. It’s featured on our website as a GIF, but has also been published on social media as native video on Instagram, Twitter and Facebook.

The Original Cupboard Stairs

Later today we got an email from a guy who’d posted the GIF on Imgur several hours before it appeared on Reddit.

Clever girl….

The stand-up fellow was even nice enough to include a link to our website, for which we thank him.

So here we were…a Step 180 post on Reddit that was just blowing up was revealed to be a secondary explosion to the original post blowing up on Imgur. So we decided to do some keyword research. We’ve focused on words like “kitchen”, “cabinet” and “step stool” in the past. We even took an odd trip into “toe kick”. But we’d never thought of “cupboard” or “stairs”. We google “cupboard stairs” and find a few posts about cupboards built underneath staircases…and a post from 9GAG featuring the Step 180 GIF. This one too had been going for about 18 hours, meaning it was posted after the previous two…but that hadn’t stopped it from accumulating 9,386 “points” and 174 comments…and, interestingly, a higher Google ranking.

Thank You For Your Support

So to all the new visitors who are fans of a pretty cool step stool, thanks for stopping by. We hope you find it worth your while. If you know someone who’s building or renovating their kitchen and could use a Step 180, feel free to share our website with them. If you’re looking to purchase click here.